UAE Consumer Lifestyle Analysis - 42818 Words

Consumer Lifestyles - United Arab Emirates Euromonitor International August 2010 List of Contents and Tables Structure of the Report 1 Consumer Trends 1 Increased Demand for Health and Wellness Products in the Middle East 2 Popularity of Online Shopping Grows Amongst UAE Consumers 3 Generation of Newly Thrifty UAE Consumers 3 Rental Rates Plummet Across the Uae, Adding To Consumer Disposable Income 4 Environmentally Friendly Consumers on the Rise in UAE 5 Consumer Segmentation 6 Babies and Infants 6 Kids 7 Tweenagers 7 Teens 8 Twenty-somethings 10 Thirty-somethings 10 Middle-aged Adults 11 Older Population 12 Table 1 Consumer Segmentation: 2005-2009 12 Table 2 Consumer Segmentation: 2010-2020 13 People 13†¦show more content†¦xpenditure on Non-Alcoholic Drinks (Current Value): 2005-2009 42 Table 46 Consumer Expenditure on Non-Alcoholic Drinks (Constant Value): 2005-2009 42 Table 47 Consumer Expenditure on Non-Alcoholic Drinks (Constant 2009 Value): 2010-2020 42 Table 48 Consumer Foodservice by Type (Current Value): 2004-2008 42 Drinking 43 Drinking Habits 43 Shopping for Alcoholic Beverages 43 Table 49 Consumer Expenditure on Alcoholic Beverages and Tobacco (Current Value): 2005-2009 44 Table 50 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2005-2009 44 Table 51 Consumer Expenditure on Alcoholic Beverages and Tobacco (Constant 2009 Value): 2010-2020 44 Smoking 44 Smoking Habits 44 Shopping for Cigarettes and Tobacco 45 Table 52 Smoking Prevalence: 2005-2009 45 Personal Appearance 45 Shopping for Toiletries and Cosmetics 45 Attitudes Towards Hair and Beauty 46 Table 53 Expenditure on Cosmetics and Toiletries (Current Value): 2005-2009 47 Table 54 Expenditure on Cosmetics and Toiletries (Constant 2009 Value): 2005-2009 47 Fashion 47 Fashion Trends 47 Shopping for Clothes, Shoes and Luxury Goods 48 Table 55 Consumer Expenditure on Clothing and Footwear (Current Value): 2005-2009 49 Table 56 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2005-2009 49 Table 57 Consumer Expenditure on Clothing and Footwear (Constant 2009 Value): 2010-2020 50 Health and Wellness 50 Healthcare 50 Health and Well-being 51 Sport and FitnessShow MoreRelatedAl Ain Dairy: Market Expansion1165 Words   |  5 Pages FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA 1. Recommend new products for Al Ain Diary based on competitive analysis, consumer insights and emerging trends. Al Ain Dairy is the UAE’s largest dairy company by market share with customers not only from the UAE market but also from Europe and other Asian countries. Besides the dairy market, in 2004 this successful company entered in the juice market having an expansion goal both toRead MoreEconomy And Market Analysis Of The United Arab Emirates893 Words   |  4 PagesMarket Analysis- United Arab Emirates Located in Western Asia at the South-East end of Arabian Peninsula on the Persian Gulf is the oil-rich economy viz. United Arab Emirates (UAE). The demographic of the economy consists of 11.6% Emiratis, as much as 59.4% South Asian (including 38.2% Indian) and 29.1% others (2015 est.). The economy constitutes young population with majority of the population between 25-54 years of age (61.27%) and about 96% are aged below 54 years of age. Dubai, Abu Dhabi andRead MoreAnalysis And Evaluation Of Market Demand For Amari Kartini s Luxury Goods And Jewellery1559 Words   |  7 Pages1.0 Executive Summary This report provides an analysis and evaluation of market demand for Amari Kartini’s luxury goods and jewellery in United Arab Emirates. The paper will consist of three primary aspects of market analysis; market segment: outlining background and data on Dubai, target market profile: create and analyse a target market and positioning strategy: standardise approach. The report will address the risks concerning export such as: accessibility, growth potential and the consumer’sRead MoreHow Does Culture Affect The Decision Making Process When Purchasing Luxury Goods?1699 Words   |  7 Pagesmade by any consumer. This decision process refers to the stage that any buyer or consumer passes through so that they can make a choice of what product, good or service to buy (Poorsoltan 2012, p. 239). There are many factors that affect the decision making process. One of these factors is culture and it largely affects the purchase of luxury goods. The culture of most communities and societies differs from one nation to the next and from one region to another. Cross-cultural analysis indicates thatRead MoreComparison Fo Marketing Strategies of HM and Splash3684 Words   |  15 PagesVIPIN VISHAKHA NATANI VS. INTRODUCTION In this term paper we will compare two companies, Splash of Landmark Group and Hamp;M, two leading fashion retailers in UAE. We will individually analyse the marketing strategies of the two companies and compare them to see which one is more successful in the UAE market. We will also suggest some recommendations for developing their strategies. Both of these companies have equally done very well with their marketing strategies in the pastRead MoreMarketing Plan for SHARP Plasmacluster Air Purifier4833 Words   |  20 PagesEXECUTIVE SUMMARY Cosmos ITL Group Middle East plans to enhance its UAE market share for one of its products; i.e. SHARP Plasmacluster ® Air Purifiers, despite dealing with a diversified range of electronics but this plan is exclusively initiated to serve the potential market demand for this particular product only in light with the huge concerns and worries of H1N1 Virus Swine Flu across UAE residents and business owners in which this product helps in protecting the people and the environment fromRead MoreKrushers Kfc5083 Words   |  21 Pages2010 Submitted To: Dr Melodena Stephens Balakrishnan Assistant Professor, Faculty of Business and Management, University of Wollongong in Dubai Table of Contents 1. Background 3 1.1. Introduction and Objective 3 1.2. Situational Analysis 3 1.3. Constraints and Assumption. 5 1.4. Product Need and Value. 7 2. Segmentation, Target Positioning 8 2.1. Segmentation and Target 8 2.2. Positioning Map 9 3. Marketing Mix 10 3.1. Product strategy 10 3.2Read MoreThe Wal-mart Company and the Possibility to Expand to the United Arab Emirates3514 Words   |  15 PagesIntroduction This project shed the light on Wal-Mart company and the possibility of it to expand and reach the United Arab Emirates. What are the effects ? Can the company succeed in UAE ? UAE is one of Gulf countries and major part of the world of trade and business. The country have unique attributes to Wal-Mart Company that includes religion, language and traditions. The country also have some economic as well as politic set of rules that might impact the success of Wal-Mart company. So whatRead MoreEmerging Fashion Market Uae1915 Words   |  8 PagesEMERGING FASHION MARKET UNITED ARAB EMIRATES (OVERVIEW OF UAE FASHION INDUSTRY SWOT ANALYSIS) OVERVIEW OF UAE FASHION INDUSTRY †¢ United Arab Emirates comprises of 7 states/emirates namely Abu Dhabi, Dubai, Sharjah, Ajman, Umm-al-Quwain, Ras Al-Khaimah and Fujairah. The capital and second largest city of the United Arab Emirates is Abu Dhabi. It is also the countrys center of political, industrial, and cultural activities. †¢ The United Arab Emirates has the worlds seventh largest oil reservesRead MoreA Five Year Marketing Plan For Tulip Clothing2596 Words   |  11 PagesClothing has been created to secure additional funding for growth and to inform employees of the company’s current status and direction. Although Tulip was launched in the UAE only three years ago, the firm has experienced greater-than-anticipated demand for its products, and research has shown that the target market of sport-minded consumers and sports retailers would like to buy more casual clothing than Tulip currently offers. In addition, Tulip plans to explore opportunities for online sales. The marketing

Ethical Issues in the Collapse of Lehman Brothers

Serge IRAGUHA Business and Society November 25, 2012 Ethical Issues in the Collapse of Lehman Brothers Lehman Brothers Holdings Inc. used to trade on the NYSE under the symbol LEH as the fourth largest investment bank in the US. It provided global financial services in investment banking, fixed income sales, trading US treasury securities, investment management, private equity, and banking. But on September 12, 2008 it found itself under financial predicaments when it filed for bankruptcy. With $600 billion in debt, LEH stands as the largest bankruptcy in world history. The company experienced an alienation of most of its clients, drastic losses in its stock, and loss of its assets when it got devaluated by credit rating agencies. This†¦show more content†¦According to Attorney Tony Valukas, who led the investigation into the collapse of Lehman Brothers, they were shipping assets to London during difficult times to make loans appear like revenue. Surprisingly, the practice was technically legal and within the rules, but was it ethical? There is a blur area between what†™s legal and ethical. The blurred area was the gap that allowed many financial institutions to cause the global financial crisis, Lehman Brothers included. The collapse of Lehman Brothers was sudden and caught a lot of investors by surprise; consequently everybody tried to bail out as soon as they could. The market did not have enough time to digest the news, which led to panic. If Lehman Brothers had disclosed their financial standing clearly, they could have found a collaborative way to deal with the crisis with the different stakeholders of the company. This process would have been smoother and the consequences would have been minimized. By not disclosing information to the public, Lehman Brothers made its downfall steeper. When their unethical practices came to light, everybody panicked and reacted accordingly. Worth mentioning is the culture at Lehman Brothers that rewarded risk taking; the company had a bonus system that compensated people for generating stellar returns when the company was performing very well, but when theShow MoreRelatedLessons from Lehman Brothers: Will We Ever Learn1047 Words   |  5 Pages1. Describe the situation at Lehman Brothers from an ethics perspective. What’s your opinion of what happened here? The collapse of Lehman Brothers was the results of ethical failures which were rooted in its corporate culture. Lehman Brothers’ risk-oriented culture encouraged unethical decision for financial gain, therefore the risk-taking ideal and the overlook of questionable behaviors. Professional ethics was put behind profit, with employees ‘making questionable deals hailed and treated asRead MoreLehman Brothers1021 Words   |  5 PagesLessons from Lehman Brothers: Will We Ever Learn? MGT 521 September 9, 2013 Introduction Lehman Brothers financial services filed bankruptcy on September 15, 2008, in the New York Southern District U.S. Bankruptcy Court. Resulting in an immediate 500 point drop in the Dow Jones (Did Ernst amp; Young Really Assist Financial Fraud? 2011). This day became known as ‘‘Dark Monday’’ (Donaldson, 2012). This was to date, the largest bankruptcy filing in history unleashingRead MoreThe Culture Of Lehman Brothers1116 Words   |  5 Pages In 2008, financial services firm Lehman Brothers filed for bankruptcy. The events leading up to this was largely in part due to the unethical actions and corporate culture of Lehman Brothers. Excessive risk taking by employees was openly encouraged and rewarded, making questionable deals were praised, and anyone who questioned decisions was often ignored or overruled. This type of culture started at the top and flowed down as the firm’s leadership made the company’s problems worse by their incompetencyRead MoreLehman752 Words   |  4 Pages From this case study, it showed how Lehman Brothers walked down to the end of it business. Through Lehman Brothers’ case, it reflects the ugly side of a corporate. A big recognized company collapse due to it unsuccessful leadership management, culture and dishonesty by it people caused the company walked down to the end of it business. There are several points showed how it gone bankrupted. By using the ethical perspective to look at Lehman Brothers’ situation, it showed that the companyRead MoreLessons from Lehman Brothers: Will We Ever Learn? Essay734 Words   |  3 Pagesoutside of Lehman’s New York City offices and handed out markers to employees and pedestrians so they could write a message regarding the firm’s announcement that it was filing for bankruptcy. On September 15, 2008, financial services firm Lehman Brothers filed for bankruptcy with the U.S. Bankruptcy Court in the Southern District of New York. 95 That action—the largest Chapter 11 filing in financial history—unleashed a â€Å"crisis of confidence that threw financial markets worldwide into turmoil,Read MoreThe History Of Lehman Brothers2485 Words   |  10 PagesHistory of Lehman Brothers Lehman Brothers was founded by Henry Lehman, and his brothers, Emanuel and Mayer a German immigrant in Montgomery, Alabama in 1850. Lehman Brothers gained there banking experience by helping to intermediate funding for the emerging group of retail, industrial, and transportation giants that were founded in the early 1900’s. Lehman brothers gained popularity and became a well-known investment bank under Robert Lehman. It was during this time that Lehman Brothers were gainingRead MoreLehman Brothers Case Study1703 Words   |  7 Pagesthe United States was the 2008 Lehman Brother’s case. A numerous amount of the general public lost their employment, while investors lost their money during this crisis. By the Lehman Brothers commercial real estate investments failing, they were not able to efficiently finance its operations. This was all because of the 2008 commercial mortgage financial disaster. In this research, I will use Assignments 1 research as the foundation to exp lain how the Lehman Brother crisis affects business, to giveRead MoreLehman Brothers : The Third Largest Global Investment Bank Essay1694 Words   |  7 PagesLehman Brothers, based in New York City, was the fourth largest global investment bank until 2008. They provided financial investment services, banking, and management around the globe. Prior to its defunct, its management consisted of: Chief Executive Officer, Richard (Dick) S. Fuld; Chief Financial Officer, Erin Callan; with accounting auditor, Ernst Young. The collapse of this 158 year old firm sent the US economic market into turmoil. Their demise left 25,000 people unemployed and millionsRead MoreToo Big to Fail: The 2008 World Financial Crisis and Its Aftermath1779 Words   |  7 Pagescould not really afford, particularly after rates began to creep up again. The worst of the crisis begin with the collapse of Lehman Brothers, one of the most famous investment firms on Wall Street with a 158-year old history. After Lehman Brothers announced it was filing for Chapter 11, seemingly every day for about month, a different legendary financial company teetered on collapse. Stocks recorded some of their most dramatic drops in history, including the Dows epic 778-point drop on Sept. 29Read MoreThe Role of Audit in the Collapse of Enron and Lehman Brother2959 Words   |  12 Pagesfailure 6 Lehman Brothers failure 6 Ernst amp; Young failure 7 Detection of fraud 7 Going Concern 7 MINIMISING LITIGATION RISK 7 Obstruction of Justice 8 Consultancy service 8 Conservative Audit 8 Conclusion 8 References 9 EXECUTIVE SUMMARY In the UK, European Union and the United States the Global Financial Crises has sparked a series of high level inquiries into the role and effectiveness of Audit. It is noted that several large organisations including Lehman Brothers and Enron

Article Review Gill, Valerie. Catharine Beecher and...

Bailey Diamond In the article â€Å"Catharine Beecher and Charlotte Perkins Gilman: Architects of Female Power† by author Valerie Gill, Ms. Gill attempts to bridge the gap between what appears to be two powerful women of their time with two totally different opinions of the American woman and the type of life they should lead. The author points out the obvious differences of opinions in the writings of the two women, who are related by the way, and the different era in which they write. Catharine Beecher was the great aunt of Charlotte Perkins Gilman and lived and wrote during a time when a woman working in any other place besides the home was not something that happened often. A woman’s job during this time was to raise children and make†¦show more content†¦Both women also had the common conclusion that the woman’s place, whether it is in the home working or in the factory working, would make a great impact on the society. Architectural ideas as to better society are another thing these two authors had in common, as pointed out by Gill in the article. The elder author Beecher would make drawings in her articles about staging the home and using dividers as a way to make more areas in the home, and Gilman, being concerned about the lives led by farmer’s wives, included drawings of a farming community shaped like a pie that had common areas to share, as to make life easier for them. Interesting enough, Gill included in her article a picture of a drawing done by Beecher, along with her sister Harriet Beecher Stowe, later in life of a block of houses with common areas used to house the â€Å"homeless, helpless, and vicious† which very much resembled Gilman’s block community idea where people shared common spaces and so that some women could take care of the children and household duties while others went out in the community to work. This is an excellent example of Beecher thinking l ike Gilman in the mixing of public and private space. It is my opinion that the aging Beecher was beginning to think out of the box. This article was insightful and gave a great example of how people with a difference of opinion can actually be thinking the same. If one just read the two women’s writings without an open mind, one would think

Poverty Is A Grave Issue - 837 Words

Poverty is a grave issue that many people face worldwide that is caused by political and economic instability, discrimination, war, and a history of colonialism. Poverty is a social and economic problem characterized by a lack of income and therefore lack of access to adequate resources like food, housing, and services. This problem is widespread and is fatal; the malnutrition and disease that comes along with poverty kills millions of people. Especially in developing countries, diseases, such as HIV/AIDS, tuberculosis, and malaria are diseases that tend to infect those in poverty, yet they also perpetuate poverty because the medicines can be expensive or hard to come by. Even without the influence of diseases, poverty is usually perpetual, making it had for children who grow up impoverished to get out of poverty. For example in the United States, the perpetual cycle begins with poor housing conditions and leads to low property taxes, which would pay for an education. The lack of acc ess to a quality education contributes to job scarcity, and in turn lower income. Income and economics are not the only problem caused by poverty. Crime rates and substance abuse problems are high in impoverished areas, contributing to the social problem. Additionally, the criminal justice system tends to be biased towards the poor because of high legal fees and institutionalized discrimination. Poverty is not just a problem to those who are impoverished because with less people able toShow MoreRelatedThe Issue Of Child Marriage Essay1266 Words   |  6 Pagesare still subject to grave injustice in many societies and such societies also suffer from underdevelopment for minimal role of women in their development. Nepal is a country where women suffer from the issue of ‘Child or Early Marriages’. This is a century’s long practice in Nepal and unfortunately nothing significant has appeared in form of tangible indicators that indicate the improvement in this grave scenario. International community and NGOs are working on this issue of Nepal as their priorityRead MoreThe Cause And Causes Of Poverty1325 Words   |  6 PagesThere are many global issues such as violence, lack of resources, and climate change that affect everyday life. Among the many is the issue of poverty. According to the Business dictionary, poverty is a â€Å"Condition where people s basic needs for food, clothing, and shelter are not being met†. Due to the serious effects and causes of poverty, it has always been an important issue throughout the world. Causes of poverty vary from country to country but the biggest and most common causes are thingsRead MoreEssay on Afghanistan- A Country in Distre ss894 Words   |  4 Pagesconstitution. The country like others in the Middle East suffers from enormous poverty and a few other problems to include the lack of skilled and educated workers, which also has such a grave effect on most other countries. The lack of is more than likely what lies beneath the country’s poverty. If people aren’t educated or don’t have the knowledge to perform certain tasks then this definitely causes a problem with employment issues. Not only does the country have problems as these but they are also plaguedRead MorePoverty And Its Impact On Education943 Words   |  4 PagesMany people have to fight poverty everyday and the worst thing about it is the fact that it has infiltrated our school systems. Many factors cause this higher unemployment rate and those related to education are on the top of the list. When these cities and towns enter states of poverty the schools are allotted less and less money so the aspect of education takes the backseat. Students are crippled intellectually because of the low grade resources and teachers they are given. This is happening allRead MoreMedicaid Expansion Of The United States1108 Words   |  5 Pageshave access to resources. Obama Health care law has opened up medical help any citizen with an income of less than 138 percent of the federal poverty line as long as the states agree to the ne Medicaid plan (Graves, 2012). Opting out the Medicaid expansion plan by the governor s implies that the low-income citizens in the states based on the federal poverty line will not receive the health insurance, and so they will be left uninsured that transmits to poor health. Hence, these people will continueRead MoreRisk Pooling in Health Care1670 Words   |  7 Pagesthere are no laws that require a health insurance company to provide coverage to an individual (.Graves and Long, 2006) One way to do the risk pooling in the new health reform bill, is the creation of health insurance exchanges. Through the use of insurance mandate, combined with guaranteed issue of coverage, elimination of pre-existing conditions and prohibition against premium rating based upon health issue provides the basis for achieving universal (near-universal) coverage in combination with useRead MoreThe Case Of A Christmas Carol1339 Words   |  6 Pagesfirst person narrator is much more outwardly critical of Scrooge himself than of the larger issue at hand. The narrator is not rooting for Scrooge the whole time as the narrator in Pride and Prejudice is—the narrator in A Christmas Carol is the first person to call Scrooge out for his wrongdoings. The way that this narrator operates is by taking a stab at Scrooge without really commenting on the larger issues at hand, such as how to live life—instead, he is very raw with his emotion towards ScroogeRead MorePaycheck And Times Of Katrina Gilbert1358 Words   |  6 PagesThe documentary, Paycheck to Paycheck: The Life and Times of Katrina Gilbert, follows the life of Katrina Gilbert, a single-mother living in poverty, in Chattanooga, Tennessee. It records what life is like for most single mothers in the United States living paycheck to paycheck. Living paycheck to paycheck means that with each paycheck, the person does not get to save any of the money they have earned, in Katrina’s case, she uses the money to pay for the rent, bills, child care, gasoline, and foodRead MoreWhat Does The Phrase `` Design Matters?1091 Words   |  5 Pagessupport our lifestyles is obviously not sustainable. In order to change our course we must analyze the design flaws of our productive and consumptive patterns.This question advances our understanding of sustainable development by viewing it as an issue of design. We must first understand the faults in the systems designed and accepted socially, through a proper analysis in order to then manipulate system into a more sustainable one. Our readings have furthered our learning by inherently describingRead MoreThe Impacts Of A Cherokee Story : Trail Of Tears920 Words   |  4 Pageseastern lands, to newly established territories located west of the Mississippi River (Dwyer, 2014, p. 33). After researching the Trail of Tears’ impact to the five major Native American tribes, it is easy to see themes such as assimilation, racism, poverty, ethnocentrism, bias, cultural relativity and prejudice within this event. Early in America’s history, interactions between white settlers and Native Americans shaped the future of our country (Dwyer, 2014, p. 32). Shortly after arrival, European

Tlc Analysis of a Drug Component Free Essays

To: Wesley Clark From: Lizzie Heath Date: March 4, 2013 Subject: Thin-Layer Chromatographic Analysis of Drug Components (Experiment #15) The purpose of this experiment is to determine the components of an unknown drug and identify it as one of six (6) commercial drugs by using thin-layer chromatography. I added approximately a quarter of a tablet of acetaminophen, aspirin, caffeine, ibuprofen, salicylamide, and the unknown (#19) to separate test tubes containing 2. 5mL of dichloromethane. We will write a custom essay sample on Tlc Analysis of a Drug Component or any similar topic only for you Order Now I noticed that my unknown was a coated tablet. Each test tube was swirled until the greatest amount of each solid was dissolved. Each solution was spotted along a labeled starting line on the silica gel TLC plate. The TLC plate was put into a developing chamber containing 200:1 acetic acid and allowed to developed until the solvent reached almost to the top of the TLC plate, which took about 10 minutes. When the TLC plate finished developing, I observed the plate under UV light and noticed that the salicylamide was the only spot that fluoresced purple while all the other spots fluoresced blue and I also noticed that the unknown had 2 spots. I traced around the spots for each solution on the TLC plate, the only spot that I did not see was the one for the ibuprofen. I then placed it into an iodine chamber and noticed that the acetaminophen turned a yellowish color. I measured that the solvent traveled 64mm up the TLC plate by using the starting line as a reference, and, by using that information, I was able to calculate the Rf value of each solution by using: Rf= distance traveled by the spot Distance traveled by the solvent I used that formula to get the following information for the table below: Commercial DrugRf Value Acetaminophen0. 500 Aspirin0. 781 Caffeine0. 125 Ibuprofen0 Salicylamide0. 719 Unknown0. 109 0. 734 I am able to determine that my unknown substance contains aspirin, but I am not sure what the other substance is. I can speculate that the other substance is the coating from the tablet of the unknown. How to cite Tlc Analysis of a Drug Component, Essay examples

Banana Cake free essay sample

Greetings, my fellow visitors, today, I would like to recommend a few local dishes which you might want to indulge yourself while you are here. Firstly, I would like to recommend you an intercontinental dish known as†¦ Chilli Crab Chilli Crab, also known as Singapore’s unofficial â€Å"national dish† is cooked in various ways. The most common style is done with chilli and sweet-sour sauce ribboned with beaten egg. My favourite way and probably the most common, is to eat it with French bread or Chinese buns called Mantou to help you soak every last drop of delicious sauce. I strongly recommend all of you to try this dish as it is by far the best seafood dish in Singapore. Secondly, I would like to recommend to you the famous Chinese dish†¦ Fried Hokkien Mee You can easily imagine, from this description, how good this dish tastes! Egg noodles and rice vermicelli otherwise known locally as bee hoon, stir-fried with pork, prawn, squid, bean sprouts and loads of garlic, and then braised in a rich pork and prawn stock. We will write a custom essay sample on Banana Cake or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The dish is served steaming hot and garnished with fresh lime and a dollop of spicy chilli sambal. Alive with the pungencies of both China and Southeast Asia, Fried Hokkien Mee is one of the favourite Singapore dishes. Now, I would like to recommend a unique dish eaten by all races. This dish is none other than†¦ Mee Rebus Translated into English, this dish means simply ‘boiled noodles’ — but the dish is anything but simple. It is yellow egg noodles in thick, spicy, slightly sweet gravy, garnished with boiled eggs, sliced green chilies, fried cubes of beancurd, and fresh lime. Some people add a dash of dark soy sauce as a finishing touch†¦. Just like our multiracial society, Mee rebus is a fine example of a fusion cuisine. The egg noodles, beancurd and dark soy sauce are Chinese touches, while the gravy speaks of combined influences from Indian and Malay cuisine, with its curry-like flavour and use of dried shrimp and tamarind. Last but not least, I would like to recommend the traditional Indian dish†¦ ? Roti Prata A dough-based flat pancake that is cooked by heating over a flat grill plate. Roti prata is commonly served with either vegetable or fish curries, but it is not unusual to see it being eaten plain with white large-grain sugar. Prata-making has been refined to such an art that if youre lucky, youll sometimes see cooks get theatrical with the flipping and turning of the prata as its being cooked over the plate.